As players attend Magic Academy, they'll be immersed in a living, breathing world where time flows as it does in the real world, and each week, player's wizardry skills are put to the test in a new magical adventure. Custom avatars can be made with 1,500 varieties of clothing, furniture and characters to choose from. Additionally, players can learn new magic spells and abilities by forming different bonds with the 150 unique characters populating the world. Different stories and adventures will be revealed depending on what bonds are formed with the game's characters and how the player chooses to solve each of the 52 adventures. Use more than 100 magic spells to become the greatest magician of all time!

Set in a magic school, the game entails mastering a series of spells and incantations in order to achieve a Magician Licence and become Master Wizard. To this end, the player enrolls in the Magical Academy where alongside over 150 fully interactive pupils, they must learn and implement key spells and use them wisely.