A Friend Fur All Seasons is a highly interactive and trans-generational adventure and party game in the true Build-A-Bear spirit! Let your imagination guide you as you board the FriendShip and set out to have fun with your new virtual furry friends... 2 different game modes! Discover and explore the 4 season-themed islands in the Adventure mode and play lots of fun mini-games in the Playground mode. 20 fun mini-games to play including ice skating, build a snowman, a croquet party, a cool ride on a ladybug, throwing a Frisbee, and jumping on a jump stick. Some of the mini-games contain surprises too. Play the mini-games as single or multiplayer party games (co-op) with up to 4 players - it's fun for the whole family! Find the 6 secret treasure spots hidden around the islands and dig up a magic chest with a surprise just for you! Collect bear medals, other rewards and items to use in the Build-A-Bear Workshop. Choose from more than 80 items available to buy for your furry friend! Natural and innovative game play that take full advantage of the unique features of the Nintendo Wii.

Seu amigo peludo é convidado para uma grande festa na Ilha do Palácio por Bearemy e Pawlette. Para atravessar o mar e chegar ao grupo, Bearemy e Pawlette oferecem o FriendShip. Explore novas ilhas no caminho e reserve um tempo para conhecer e interagir com os amigos peludos que vivem lá. Eles também adoram jogar, então em cada ilha você pode jogar mini-jogos, ajudá-los e encontrar as peças do quebra-cabeça necessárias para recriar o mapa que o levará à próxima ilha. Finalmente você chega à Ilha do Palácio, onde uma grande festa espera por você!